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Abstract
In this article the issues of art events’ advertising, its peculiarities and aesthetic value are discussed. The author examines the leading advertising genres used for art projects’ promotion, which include announcement, review, bill, musical advertising video, and others. The author also suggests that the understanding of the specificity of these genres contributes to the successful promotion of the objects of high art including academic music.
Keywords: Academic music, audio-visual communication, bill, musical advertising video
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