The Phenomenon of “Project” as the Way of Academic Art Music Marketing in Today’s Social and Economical Conditions
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Abstract
The article views the project activity in contemporary academic music. This kind of an activity reveals some characteristic features of the project as a special form of art presentation. The author analyzes the reasons of efficiency of such an activity and makes an attempt to prove that the project activity in the field of arts is a trend of today’s culture.
Keywords: project, music, composer, performer, mass media, public relations
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References
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