Academic Music Art in Russia: Information Promotion and Media Technologies
Article Sidebar
Main Article Content
Abstract
The article is devoted to the problem of information promotion of academic musical art in the modern social and cultural environment. The article analyzes the concept of media, communications, types of media technologies, highlights the criteria for the media functioning, as well as the media impact on modern cultural practices. Based on the data of various researchers – representatives of philosophical science, as well as cultural studies, sociology and art studies it has been revealed one of the key media environment properties, namely competitiveness, “agonalityˮ, which makes the necessity for rapid adaptation to the changing society demands, the ability to use various media production strategies. The key factor is the availability of competencies in this area, forecasting skills and flexible use of information technologies available in the arsenal of educational organizations. On the material of the leading Russian Art Universities activities are determined the main directions of the academic musical art media promotion, are presented the main instruments, as well as options for their using. The article analyzes in detail the structure of the Universities official Internet resources, the information and educational environment functionality, the mechanisms of interaction with popular video services and social networks A comparative analysis of the used media technologies showed a different degree of educational organizations integration into the information environment, a variable ratio of new and traditional means of media promotion while maintaining a high degree of targeting in working with target groups.
Keywords: Media, media environment, media technologies, music art, media promotion, information technology, cultural practices, Art University, Conservatory, educational cluster, educational environment, information portal, reproducibility, remoteness, online broadcast.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright
The rights on the results of intellectual activity and equated means of individualization are protected in accordance with Part IV of the Civil Code of the Russian Federation. The authorship, author's name, executor’s name, inviolability of the work and result of execution are protected by the rules of Part IV of the Civil Code of the Russian Federation of the author or executor, regardless of providing legal protection of such results of intellectual activity at the time of their forming.
Copyright laws regulate the civil legal relations for using works of science, literature and art. Such relationships are formed as the result of the author’s writing his or her texts. In this case the author can rightfully claim copyright of the work.
The author has certain rights to reuse the work (see: “Ethical Aspects in Terms of Multifold Publications).
Licenses
All copyrights on the articles belong to their authors. The author transfers the rights on using the article the publisher.
PDF versions of scholarly articles of the journal PMN are published by using the license Attribution Non-Commercial No Derivatives cc by-nc-nd, allowing loading and distributing works on the assumption of indicating the authorship. The works may not be changed in any way or used for commercial interests.
Criteria for Authorship, Co-authorship
The term “author” refers to all persons (co-authors) who have made a substantial contribution to conducting the research and creation of the manuscript and responsible for its content. The person (author) who has submitted the manuscript to the editorial board shall bear responsibility for the complete list of the group of authors and the changes made to the manuscript in accordance with the results of the peer reviewing and editing.
1. Authorship is based on the following criteria:
1) The author made a substantial contribution to the research activity and development of concept, collected the data, made analysis and interpretation of the data.
2) The author carried out the writing of the text of draft articles and edited it attentively and substantially.
3) The author approved the final version of the article prior to its submission.
4) The author bears responsibility for the integrity of all parts of the manuscript.
2. The authors shall guarantee that the submitted manuscript is the original work.
3. Scholarly reviews for some issue or other should be objective, present material in a wide range and at the same time take into account the views of the author of the review.
4. The authorship of scholarly publications is obligated to reflect accurately the contribution of individuals to the research activity, with specific information about the authors.
5. The authors may not mislead the readers by publishing acknowledgements of gratitude to people who were not actually involved in writing the work. Other persons who made contribution to the work, but are nevertheless not the authors, may be listed in the rubric of “Acknowledgements,” with indications of the type and extent of their activities.
6. Authors are obligated to provide a description of their contribution to the publication.
7. The order of authorship must be a joint resolution of co-authors. The authors should be ready to explain the order of their enumeration and listing.
8. The authors shall be entirely responsible for the correct definition of authorship acting in accordance with the rules adopted in their institution.
9. Investigators must ensure that only those persons who meet the criteria for authorship (that made a significant contribution to the work), shall be considered the authors, and the researchers who do not merit authorship will be excluded from the list of authors.