Particular Features of the Theater Poster in Bashkiria in the Early 20th Century

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Mars L. Akhmadullin
Elza E. Purik
Vilur R. Shakirov
Marina G. Shakirova

Abstract

The article examples the particularities of the theater poster in Bashkiria of the early 20th century from the perspective of typography and its decorative design. The applied hermeneutic methodology of analysis of the theater poster is defined as a method of semantic analysis of the type-face. The authors examine the style of the theater poster (billboard) in Bashkiria, noting the influence of the “modern” trend and constructivism on the formation of its peculiarities in the early 20th century. The formation of the Bashkir theatrical poster as an independent genre of graphic art is connected with the active development of the national theater. The article analyzes the patterned calligraphic posters from the performances of “Nadirshakh,” “The Inspector- General,” “Kabil Gabil” and other productions of Bashkir state theater of the 1920s. The stylistic features of the theater poster of that period are examined and its decorative qualities, the close connection of the republic’s national traditions with the ornamental character of Arabic weaving shighlighted.


The originality of the Bashkir theater poster is also expressed in the simultaneous use of the Cyrillic, Latin and Arabic typefaces, which is stipulated by the incorporation of several different alphabets in the history of the Bashkir phonographic writing. Thereby, the theater poster assumes the role of an ethnic artistic phenomenon and is conducive to the preservation of the Bashkir people’s cultural-historical memory.


Keywords: theatrical poster, placard, theater life, font composition.

Article Details

How to Cite
Akhmadullin М. Л., Purik Э. Э., Shakirov В. Р., & Shakirova М. Г. (2020). Particular Features of the Theater Poster in Bashkiria in the Early 20th Century. Music Scholarship / Problemy Muzykal’noj Nauki, 40(3), 43–54. Retrieved from https://musicscholar.ru/index.php/PMN/article/view/1193
Section
Theory and History of Culture
Author Biographies

Mars L. Akhmadullin, Ufa State Petroleum Technological University, Ufa, Russia

Mars L. Akhmadullin, Ph.D. (Arts), Publishing Director, Ufa State Petroleum Technological University

Elza E. Purik, Bashkir State Pedagogical University named after M. Akmulla, Ufa, Russia

Elza E. Purik, Dr.Sci. (Pedagogy), Professor, Head at the Visual Arts Department, Bashkir State Pedagogical University named after M. Akmulla

Vilur R. Shakirov, Birsk Historical Museum, Birsk, Russia

Vilur R. Shakirov, Research Associate, Birsk Historical Museum

Marina G. Shakirova, Birsk Branch of Bashkir State University, Birsk, Russia

Marina G. Shakirova, Ph.D. (Pedagogy), Associate Professor at the Technological Education Department, Birsk Branch of Bashkir State University